Schmagel's Bagels Logo on Image

SCHMAGEL’S BAGELS REBRAND

Rebrand

Since its founding in 1989, Schmagel’s Bagels has

been a cherished part of the St. Augustine community.

For over 34 years, it has been a gathering place where

locals, tourists, and Flagler College students can

connect while enjoying freshly baked bagels. The new

logo reflects this welcoming spirit, with its warm tones

and playful typography capturing the heart of the brand.

Mockups

Website homepage for Schmagel's Bagel Rebrand
Bagel Menu pictured outside of the shop
Logo in four colorways: black on white, white on black, orange and yellow, and orange.

Old compositions

Website homepage for Schmagel's Bagel Rebrand
Bagel Menu pictured outside of the shop
Logo in four colorways: black on white, white on black, orange and yellow, and orange.