
SCHMAGEL’S BAGELS REBRAND
Rebrand
Since its founding in 1989, Schmagel’s Bagels has
been a cherished part of the St. Augustine community.
For over 34 years, it has been a gathering place where
locals, tourists, and Flagler College students can
connect while enjoying freshly baked bagels. The new
logo reflects this welcoming spirit, with its warm tones
and playful typography capturing the heart of the brand.
Mockups






Old compositions


