ANTI-SMOKING PSA “CONSIDER CHANGING”

Advertising Campaign

This campaign leverages bold typography and striking visuals to convey the

message of quitting smoking. The phrase “Consider Changing” is integrated

into impactful imagery, such as shredded tobacco, cigarette arrangements,

and distorted graphics, creating an emotional and thought-provoking

narrative. The clean design and minimalist composition focus attention on the

visuals, while the call-to-action reinforces the urgency of quitting smoking.

The campaign’s design encourages reflection and promotes positive change,

utilizing design elements to both challenge and inspire viewers.